App Acquisition
Planning app acquisition across paid and owned channels with a focus on attracting users who are likely to activate and purchase.
App Growth
App Growth from First Install to Repeat Purchase
App growth is more than install volume. I look at the full app lifecycle: how users are acquired, how quickly they reach a first meaningful action, and whether they return, engage, and purchase again.
Because the app is often a primary ordering and commerce channel, app growth is closely tied to e-commerce, measurement, and the overall customer experience.
← Back to HomeApp Growth Leadership and Capabilities
Activation and Onboarding
Shaping the onboarding journey so new users move smoothly from installation to registration and their first meaningful action.
First Purchase
Reducing friction on the path to a first order and using timely prompts and incentives to encourage first-time conversion.
Engagement
Encouraging regular app usage through relevant content, push and in-app messaging, and features that give customers a reason to return.
Retention and Re-Engagement
Tracking retention by cohort and designing re-engagement journeys for dormant users and customers who have stopped ordering.
App Measurement
Defining the app events and funnels that matter, including install, registration, first purchase, and repeat purchase, to understand the user lifecycle.
Attribution and Deep Linking
Using a Mobile Measurement Partner such as Adjust for install and in-app attribution, and deep linking to take users directly to the right in-app destination.
App Growth and E-Commerce
Treating the app as part of the wider e-commerce channel mix, aligning app growth with web, CRM, loyalty, and commercial priorities.